Hartmurt Esslinger adalah founder Frog Design dan merupakan salah satu ikon industrial designer bersama Dieter Rams (Braun), Jony Ive (Apple), Naoto Fukasawa (Muji) dll. Salah satu karya terkenal Hartmut Esslinger ialah “Snow White design language” yang diterapkan untuk produk-produk Apple tahun 84-90. Berikut video nasehat Hartmut Esslinger buat para desainer (terutama industrial designer) :
Hartmut Esslinger’s Advice for Designers :
- Trust yourself
- Form follow emotions
- Make models
- Think outside the screen
- Go above and beyond
Kata-kata-nya di awal video ngingetin gue ma kata-kata Dave Martin (founder Fantasy Interactive):
“In ’82 the was no design scene in America. Every body was a corporate suck-up. And then I just felt that the world full of idiots when it comes to design. And decided to make my own company”.
Dan kata-kata di akhir video ngeingetin gue ma kata-kata alm. Steve Jobs:
“I think you should always do more than people ask for.”
